“I use my sourdough starter, I don’t use my discard when I’m making cookies… and I maintain my acidity in my feedings, so i’m never going to have a super sour. If I’m looking for that well then I’m going to look for a grain that will be a little more active faster, and maybe leave it to bloom a little longer… and see how the flavor is changing and imparting on the cookie dough.”
Campbell Macfarlane, Creator of the RM2020 Oven
Kristen Dennis of Full Proof Baking
“I think that was the key part of the success of the Instagram account was being very open, sharing my successes, venting about my failures…. Obviously I saw accounts like Trevor Wilson and Maurizio Leo, and I saw what they were putting out there. And that is what I aspired to be. Something that was giving back to the community that I learned from - that’s really the key for me at this point.”
Jim Challenger of Challenger Breadware
“If you think about it, without Instagram there would be no pan. I mean, even if I invented it, would would I have done with it? How would you reach bakers? Without the community that sustained me and that I’m giving back to, there really would be no pan. There would be no way. It’s really unbelievable to me.”