Entrepreneur

Alexandra Allen of Wild Woman Bakery and LUV Cookie Co.

Alexandra Allen of Wild Woman Bakery and LUV Cookie Co.

“I use my sourdough starter, I don’t use my discard when I’m making cookies… and I maintain my acidity in my feedings, so i’m never going to have a super sour. If I’m looking for that well then I’m going to look for a grain that will be a little more active faster, and maybe leave it to bloom a little longer… and see how the flavor is changing and imparting on the cookie dough.”

Kristen Dennis of Full Proof Baking

Kristen Dennis of Full Proof Baking

“I think that was the key part of the success of the Instagram account was being very open, sharing my successes, venting about my failures…. Obviously I saw accounts like Trevor Wilson and Maurizio Leo, and I saw what they were putting out there. And that is what I aspired to be. Something that was giving back to the community that I learned from - that’s really the key for me at this point.”